New products

Experience the delightful texture of FOSA Grumeaux de with our custom instructions for a naturally satisfying culinary experience.

BENEFITS This Extra Hold Braid, Loc, & Twist Gel smoothes frizz and flyaways while boosting shine for longer-lasting styles. Leaves braids, loc...

BENEFITS African Pride Braid Sheen Spray instantly nourishes hair and scalp adding moisture, softness and natural shine to your braids. Use daily ...

BENEFITS Discover our all new and improved Growth Miracle Formula. Natural African Herbs help create a problem-free, healthy scalp. Helps stop bre...

BENEFITS This deep penetrating leave-in conditioning cream uses a nourishing blend of Coconut Oil & Baobab Oil to impart lasting moisture whil...

BENEFITS This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine, and softens; leaving hair manageab...

BENEFITS African Pride Moisture Miracle Rose Water & Argan Oil Curl Mousse is a lightweight foam blend of rose water and argan oil made to con...

BENEFITS This restorative hair and scalp oil uses a nourishing blend of 5 essential oils and Vitamin E to replenish natural nutrients, help protec...

BENEFITS This gentle cleansing formula removes dirt and buildup from hair without stripping hair of its natural oils. Using a blend of Honey &...

BENEFITS This detoxing and restorative clay masque uses the clarifying benefits of Moroccan Red Clay to remove impurities and product build-up fro...

BENEFITS This versatile curling cream blends Shea Butter and Flax Seed Oil to provide deep moisture, lasting definition, and radiant shine; leavin...

BENEFITS This blend of Olive Oil and Tea Tree Oil hydrates, softens and conditions hair while treating scalp. Helps prevent dryness and improve ma...

BENEFITS African Pride® Olive Miracle® formula is enriched with Extra Virgin Olive Oil for the ultimate in silky smooth deep conditioned hair and ...

BENEFITS Our new featherlight leave-in conditioner helps protect hair from damage while strengthening hair deep inside for a stronger, healthier l...

BENEFITS Our shampoo formula is a unique recipe combining the finest African miracle herbs, oils and natural ingredients to help repair, condition...

BENEFITS African Pride Olive Miracle Silky Smooth Edges is a non-greasy, drip-free edge gel that gives superior edge control for natural or straig...

BENEFITS OLIVE MIRACLE® CONDITIONING Formulated to help strengthen and protect hair during the entire relaxer application process. This conditioni...

BENEFITS This whipped cream is a fabulous styling aid that can be used for setting fluffy finger styles, coils, two-strand twists, braid-outs, and...

BENEFITS This deeply hydrating leave-in treatment tames and nourishes hair for greater manageability, softness, and shine. Enriched with shea butt...

BENEFITS This product is a simple way to breathe new life into curls, leaving them bouncy and defined for that sexy, natural look. It can even imp...

  BENEFITS Gives amazing manageability, softness, and shine to naturally curly, wavy, and kinky-coily mixed textures. Defines curls & coils. T...

BENEFITS This moisture-restoring blend uses the natural conditioning benefits of Honey and Coconut Oil, with the restorative benefits of Chocolate...

BENEFITS This non-greasy, drip-free edge gel slicks hard to hold edges for natural or straight styles. Great for ponytails and up-dos. HOW TO...

BENEFITS This moisture-intense formula helps eliminate dryness, enhances body, bounce, and shine. Regular use of Twist & Loc Smoothie helps hy...

Anti-Breakage Formula & Deep Conditioning. Soften, stretch and defines all textures with Olive Miracle Curls and Coils Texturizer. Enriched wit...

BENEFITS For hair that is curly, coiled, wavy, or relaxed. Dream Kids Conditioner promotes a bouncy, shiny appearance to hair, and it works well w...

BENEFITS This product provides gentle cleansing and exceptional aid with detangling hair. You can use Dream Kids Olive Shampoo for all types of ha...

BENEFITS Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to hel...

BENEFITS Formulated exclusively for children’s delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, tw...

BENEFITS This Hold & Cover Edge Gel slicks stubborn edges, temporarily covers grays, and fills in thinning areas. HOW TO USE IT Apply to...

BENEFITS African Pride® Natural Salon Care Foam Setting Mousse is a non-flaking, alcohol-free formula that provides long lasting, frizz-free fly-a...

BENEFITS This premium wax, with a blend of Aloe & Coconut, smooths and shapes hard-to-hold edges and hair without flaking while nourishing &am...

BENEFITS This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and...

BENEFITS This leave-in curl moisturizing milk restores natural coils and curls by providing daily hydration and minimizing knots for easy styling....

About this item Help strengthen, manage tangles and improve softness while boosting shine. Quick and easy. Detangles and moisturizes hair.

BENEFITS Formulated exclusively for children's delicate hair and scalps, our Instant Moisturizing Detangler helps restore natural oils while smoot...