New products

About this item MAXIMUM HOLD POMADE: This pomade with natural sheen and hold promotes waves and restores moisture, going on light and easy and rin...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

, Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair co...

, Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair co...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Step 2 in the Wave Nouveau® Coiffure system, Shape Lock effectively locks hair into a new configuration by oxidizing and reforming hair that has be...

SHAMPOO-IN COLOR: This shampoo-in hair color provides better grey blending for natural-looking color. The moisture-rich formula with aloe vera &...

Complement and fortify your style with this blend of moisturizers and conditioners. Replenish, revitalize and reinforce your textured tendrils. Dis...

Step 1 in the Wave Nouveau® Coiffure system, Shape Release is a technologically advanced thioglycolate cream that effectively releases and softens ...

Step 3 in the Wave Nouveau® Coiffure system, Shape Transformer, a smooth liquid gel, allows you to effectively transform and reconfigure hair to it...

About this item For Dry and Damaged Hair: This exclusive blend of softeners is designed For Dry and Damaged Hair. Special moisturizers soften and ...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colo...

Step 1 in the Wave Nouveau® Coiffure system, Shape Release is a technologically advanced thioglycolate cream that effectively releases and softens ...

Step 1 in the Wave Nouveau® Coiffure system, Shape Release is a technologically advanced thioglycolate cream that effectively releases and softens ...

MEGA HOLD HAIR GEL: This hair gel features micro-emulsion technology for mega hold and shine. Its conditioning formula provides up to 3X less break...

MEGA HOLD HAIR GEL: This hair gel features micro-emulsion technology for MEGA hold and shine. Its conditioning formula provides up to 3X less break...