New products

Anti-Breakage Formula & Deep Conditioning. Soften, stretch and defines all textures with Olive Miracle Curls and Coils Texturizer. Enriched wit...

BENEFITS For hair that is curly, coiled, wavy, or relaxed. Dream Kids Conditioner promotes a bouncy, shiny appearance to hair, and it works well w...

BENEFITS This product provides gentle cleansing and exceptional aid with detangling hair. You can use Dream Kids Olive Shampoo for all types of ha...

BENEFITS Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to hel...

BENEFITS Formulated exclusively for children’s delicate hair and scalp, Soothing Braid Spray is great for use immediately after creating braid, tw...

BENEFITS This Hold & Cover Edge Gel slicks stubborn edges, temporarily covers grays, and fills in thinning areas. HOW TO USE IT Apply to...

BENEFITS African Pride® Natural Salon Care Foam Setting Mousse is a non-flaking, alcohol-free formula that provides long lasting, frizz-free fly-a...

BENEFITS This premium wax, with a blend of Aloe & Coconut, smooths and shapes hard-to-hold edges and hair without flaking while nourishing &am...

BENEFITS This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Aloe & Coconut Water to define and shape coils and...

BENEFITS This leave-in curl moisturizing milk restores natural coils and curls by providing daily hydration and minimizing knots for easy styling....

About this item Help strengthen, manage tangles and improve softness while boosting shine. Quick and easy. Detangles and moisturizes hair.

BENEFITS Formulated exclusively for children's delicate hair and scalps, our Instant Moisturizing Detangler helps restore natural oils while smoot...

BENEFITS This moisturizing formula penetrates deep to reduce breakage and relieve dryness for enhanced comfort. African Pride Detangler also helps...

BENEFITS Our smooth, creamy, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to hel...

BENEFITS Our smooth, silky, feather-light kids formula contains the finest extra virgin olive oil and herbal extracts used for generations to help...

BENEFITS Our StayFresh™ system is ideal for children: perfectly pre-measured, mistake-free, safer, and gentle. Say good-bye to the mixing errors, ...

Anti-Breakage BENEFITS Our unique, easy-to-rinse, creme-on-creme, no-lye relaxer contains the finest extra virgin olive oil, shea butter, and A...

BENEFITS This weightless, moisturizing, and alcohol-free blend uses the natural benefits of Black Castor & Jojoba Oil to define and shape coils...

BENEFITS This Sealing Oil is specially crafted with a blend of black castor, tea tree, and soybean oil to lock moisture into hair strands and impr...

BENEFITS African Pride Olive Miracle® Natural Salon Care Heat Protection & Shine Mist is a weightless formula that shields against heat, humid...

Soft & Beautiful Oil Sheen Conditioning Spray delivers lightweight moisture and a radiant shine without weighing hair down. Expertly formulated...

Moisturizes rough dry skin Excellent for removing make-up Softens cuticles & brittle nails Soothes & softens legs after shaving Softens ha...

Vitale Olive Oil Hair Mayonnaise is enriched with Natural Botanical extracts, Oat Protein, Vitamins, Egg Proteins and Olive Oil to intensively cond...

Vitale Olive Oil Hair Polisher is designed with anti-oxidant property of Olive Oil and Vitamin E to repair damaged hair and prevent breakage. It pr...